The human stories outside of the algorithm
If you get the people wrong, you risk getting the market wrong. We help teams avoid missing the important context, emergent signals, and emotional storylines that machines cannot provide.
Bad Babysitter delivers generative research that draws critical insights from real world context, human interaction, and observation.
Opportunities are missed when an organization is over-reliant on using machine predictions and measurable data to describe people, culture, and systems. Most of business is understanding human behavior and interactions: how to get people to buy something, try something, be a dedicated employee, or collaborate across differences. Human stories animate the impersonal dots of data and help socialize meaning across silos within an organization. They strengthen instincts for decision making.
Hard data and soft understanding need to work together so that teams can internalize the interdependence of everything, and everyone, in a system.
All images are ones we’ve taken of everyday people in real world settings, for enlightened clients. Learn more by reaching out: meg@thebadbabysitters.com
