Meg Kinney, Researcher and Strategist

I am naturally curious and fascinated by people and culture. Throughout my 20+ year agency career, most recently as EVP of Strategy for TBWA\Integer, I mined insights for new product innovation, market development, advertising, and shopper marketing. I've worked with blue chip brands and social entrepreneurs alike, from packaged goods to social justice. I am most passionate about creating a more human approach to driving business growth.

Hal Phillips, Videographer and Editor

I am a storyteller at heart who passionately believes in video as a medium for sharing human connection, reaction, and participation in the world around us. My experience in television production inspires me to make audio/video technology an asset for qualitative research, instead of an intrusion. I always establish good rapport and enroll the subjects as co-creators in order to tell an authentic story.

Case Studies

      Mike Allen, President & CEO, 180

      "180 has worked with Bad Babysitter on a number of strategic assignments, ranging in scale from shopper insights, to friend groups, to brand positioning, to complex brand architecture projects. Without exception, they delivered world-class insights and output that have shaped our thinking and taken our creative work to breakthrough places. They are smart, dynamic, and one of the best brand babysitters I have every worked with in my 25 years in marketing."

      Jennifer Walloch, Senior Manager, Peet’s Coffee & Tea

      "Working with Meg and Hal is all about smart people doing smart work — they assess the situation, bring creative solutions to the table, get courageous about execution, and deliver action-oriented thought-provoking insights and recommendations."

      Chad Seymour, President, Neighbor Agency

      "Bad Babysitter always brings their unbridled curiosity and broad life experience to the table in a way that is highly collaborative and truly inspiring. Their unique mix of whip smart insight development and boardroom savvy with clients has been a huge strategic asset to our organization many times. I cannot recommend them highly enough."





      Bad Babysitter, I Have A Question For you